Importance of Cellular Signal Strength
Why Connectivity Matters
- 91% of American adults own a cellphone
- 20% annual growth rate of indoor data traffic
- 80% of data traffic is generated indoors
Imagine a tenant moving into their new downtown building and discovering there’s no cell coverage. Or a hospital patient needing to call her family and finding that she can’t. Situations like these are happening in all kinds of buildings, all across the country, and will only become more common in the future. Smartphones are no longer a convenience, but a necessity for everyday life and business. As a result, data usage is soaring — especially indoors — and will continue to increase in the future.
By 2021 …
- 22GB/mo in data traffic per active smartphone
- 470m total mobile device subscriptions
- 9EB/mo (exabytes) in total mobile data usage
More Data Technologies Require More In-building Cell Service
Mobile network carriers are racing to enhance bandwidth for their customers. New 4G LTE networks and cloud computing help — but people can’t take advantage of these technologies if they can’t get reliable connectivity where they work and live.
The ability to off-load traffic from carrier networks through a distributed antenna system (DAS) or enterprise small cell is the key to connectivity. Yet fewer than 2% of today’s commercial and public buildings have dedicated indoor wireless solutions to help with this issue. If you’re a building owner and can’t provide connectivity for the people who live, work or visit there, they’ll find a building that can. And if you’re a carrier with customers who can’t get reliable in-building cell service, they’ll look for another provider.
Additionally, in-building connectivity will become more critical as smart technologies become more available and the internet of things continues to expand. Taking full advantage of these technologies will require a reliable infrastructure.
In-building cellular connectivity. It’s the key to customer and employee satisfaction.