Importance of Cellular Signal Strength
Why Connectivity Matters
- 91% of American adults own a cellphone
- 20% annual growth rate of indoor data traffic
- 80% of data traffic is generated indoors
Imagine a tenant moving into their new downtown building and discovering thereâ€™s no cell coverage. Or a hospital patient needing to call her family and finding that she canâ€™t. Situations like these are happening in all kinds of buildings, all across the country, and will only become more common in the future. Smartphones are no longer a convenience, but a necessity for everyday life and business. As a result, data usage is soaring â€” especially indoors â€” and will continue to increase in the future.
By 2021 …
- 22GB/mo in data traffic per active smartphone
- 470m total mobile device subscriptions
- 9EB/mo (exabytes) in total mobile data usage
More Data Technologies Require More In-building Cell Service
Mobile network carriers are racing to enhance bandwidth for their customers. New 4G LTE networks and cloud computing help â€” but people canâ€™t take advantage of these technologies if they canâ€™t get reliable connectivity where they work and live.
The ability to off-load traffic from carrier networks through a distributed antenna system (DAS) or enterprise small cell is the key to connectivity. Yet fewer than 2% of todayâ€™s commercial and public buildings have dedicated indoor wireless solutions to help with this issue. If youâ€™re a building owner and canâ€™t provide connectivity for the people who live, work or visit there, theyâ€™ll find a building that can. And if youâ€™re a carrier with customers who canâ€™t get reliable in-building cell service, theyâ€™ll look for another provider.
Additionally, in-building connectivity will become more critical as smart technologies become more available and the internet of things continues to expand. Taking full advantage of these technologies will require a reliable infrastructure.
In-building cellular connectivity. Itâ€™s the key to customer and employee satisfaction.